Daniel K. Inouye Asia Pacific Center for Security Studies’ Prof. Shyam Tekwani recently shared his expertise in the Communication Strategy Masterclass on Counterinsurgency held by the Philippines’ Department of National Defense (DND) National Task Force to End Local Communist Armed Conflict (NTF-ELCAC) Management Office (DNEMO) from July 17-19, 2023. The workshop aimed to enhance the strategic communication capabilities within the defense and security sector by focusing on key aspects such as media literacy, stakeholder engagement, and crisis communication planning.
Throughout the course, Prof. Tekwani emphasized the importance of critical thinking, creativity, and adaptability in the face of evolving global changes. He underscored the critical role communication practitioners play in crafting credible and impactful messaging tailored to their target audiences. His insights were invaluable in guiding participants toward effective communication strategies.
During the feedback session facilitated by Prof. Tekwani, participants expressed their appreciation for the masterclass’s focus on media literacy, the need for effective spokespersons, and communication plan development and implementation. They recognized the need for continued investments in communication practices, including training and equipment, to empower practitioners in their roles.
Prof. Tekwani’s involvement in the Communication Strategy Masterclass highlights the importance of global perspectives and expertise in addressing insurgency concerns. His contributions, along with those of other subject matter experts, have paved the way for enhanced collaboration between communication practitioners and the DND, fostering a deeper understanding of the efforts of the NTF-ELCAC in the context of national security. It also serves as a reminder of the ongoing need for innovative and effective communication strategies in countering insurgency and ensuring national security.
This article is based on an article by Katherine B. Lingnan and June Sane C. Quabo for Defense Chronicle (August 2023 – Vol. 7, issue 4). The photos are courtesy of the Defense Chronicle.